Gryphon
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New York-based label Gryphon is the brainchild of former Vogue fashion writer Aimee Cho, whose inspiration for the brand centred on reinterpreting the classic trench. After winning over Anna Wintour (she can be spotted in the film The September Issue wearing a Gryphon trench), Cho expanded her offer to a full line of ready-to-wear. She focuses on heavy embellishment and unexpected detail to achieve Gryphon’s signature eclectic look – a seamless mix of tough and pretty.
