Theory

Theory was founded in 1997 on the principle that men and women want to feel comfortable and sexy in modern clothing. New York based founder Andrew Rosen geared the brand to answer the needs of a contemporary customer, one who has a demanding and versatile lifestyle. Placing a premium on fit and fabric quality, Theory created a collection of stand alone pieces that serve as the foundation of our consumer's wardrobe. Theory incorporated the ideologies of both successful merchandising models of American fashion companies and the quality and craftsmanship of European fashion houses. By merging the two ideologies Theory has been able to deliver a superior product. Theory seized the technological opportunities available to spin Lycra into other fabrics, creating slimmer, more comfortable shapes. Theory's signature "stretch" fit developed a cult following and the Theory pant became a must-have for every woman's wardrobe.

Theory
Navy Striped Jumper
~~$377.00~~ $264.00
Theory
Black Cashmere Blend Jumper
~~$353.00~~ $247.00
Theory
Ikat Jacquard Dress
~~$425.00~~ $298.00
Theory
Grey Cashmere Blend Jumper
~~$353.00~~ $247.00
Theory
White Speckled Jumper
~~$353.00~~ $247.00
Theory
Tailored Cropped Blazer
~~$553.00~~ $387.00
Theory
Charlaine Bird Print Dress
~~$401.00~~ $241.00
Theory
Theory Green Trousers
~~$313.00~~ $219.00
Theory
Tweed Blazer
~~$577.00~~ $404.00
Theory
Marsienna Coral Structured Pants
~~$377.00~~ $226.00
Theory
Tabia Orange Maxi Dress
~~$529.00~~ $370.00
Theory
Tollie Striped Jumper
~~$377.00~~ $264.00

Theory

Navy Striped Jumper

Theory

Black Cashmere Blend Jumper

Theory

Ikat Jacquard Dress

Theory

Grey Cashmere Blend Jumper

Theory

White Speckled Jumper

Theory

Tailored Cropped Blazer

Theory

Charlaine Bird Print Dress

Theory

Theory Green Trousers

Theory

Tweed Blazer

Theory

Marsienna Coral Structured Pants

Theory

Tabia Orange Maxi Dress

Theory

Tollie Striped Jumper