In the early 2000’s, best friends Sarah-Jane Clarke and Heidi Middleton launched Sass & Bide and quickly earned a reputation as the go-to designers for super skinny jeans. Since proving itself as a pioneering brand in the denim market, Sass & Bide has developed a complete ready-to-wear line, which fuses progressive design, unexpected shapes and heavy embellishment for edgy looks with major sex appeal.
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